Live Music On The Treasure Coast, Updated Oct. 17

How YouTube and music companies reach Generation C

Oct. 25. Capt. Hirams SandBar, 1606 Indian River Drive, Sebastian. $16.50-$20. 772-589-4345; www.hirams.com . Nestor Torres: Jazz flutist. 7 p.m. Oct. 26. Lyric Theatre, 59 S.W. Flagler Ave., Stuart. $43. 772-286-7827; www.lyrictheatre.com . South Side Dub: 9 p.m.

Telefonica tunes in Rhapsody’s Napster for streaming music

Markets open in 5 hrs 11 mins CBGB Music and Film Festival 2013 A Rousing Success Hundreds of Thousands of People Rock Times Square 10 hours ago View Photo James Murphy of DFA/LCD Soundsystem — For a photoset from the Festival, click here.Click here for high-resolution version NEW YORK, NY–(Marketwired – October 16, 2013) – Hundreds of thousands of people filled Times Square on a picture perfect fall day to experience the 2nd Annual CBGB Music and Film Festival’s largest event: a concert featuring My Morning Jacket, Grizzly Bear, Divine Fits, The Wallflowers, Lisa Loeb, a DJ set by James Murphy of DFA/LCD Soundsystem and dozens of other bands performing on multiple outdoor stages. My Morning Jacket’s set featured guests Alabama Shakes’ Brittany Howard, TuNeYaRds’ Merrill Garbus and Antibalas’ horn section.Jakob Dylan joined the band for a rousing performance of “Don’t Do It”, echoing The Band’s performance encore from the seminal film The Last Waltz. Jim James of My Morning Jacket described his experience of performing on the CBGB Festival Stage in Times Square as “incredibly surreal and beautiful, like playing Red Rocks if Red Rocks was made of computers and light.The crowd had a great spirit!God Bless NYC!” The annual outdoor festival each Columbus Day Weekend will surely soon be one of the largest music events in North America. The stages and festival grounds started on Broadway at 46th Street and stretched north towards Central Park for as far as the eye could see.Massive digital billboards and additional festival activities also extended south to 42nd Street giving the show an unmistakable feeling of New Year’s Eve in Times Square but with better weather, better music and better food. The CBGB Festival filled the streets with much more than music. Fans enjoyed extreme sports demos and booths with carefully curated music, clothing and crafts.This was a day that offered something for everyone — including, in true punk spirit, a “smashing pumpkins” booth where kids could do just that. The live music portion of the festival ended well past midnight on Saturday with an incredibly powerful performance by Ice T in the East Village. His show left the capacity crowd in awe as he displayed his unmatched ability to ignite excitement and passion in people. Other festival highlights were the keynote addresses by Duff McKagan(Guns n’ Roses/Velvet Revolver) andVan Toffler(President of Viacom’s Music and Logo Group). As an integral part of some of the most successful rock bands in history, Duff McKagan delivered the CBGBMusic Festival Keynote. Leading the charge of rock music for three decades, McKagan continues to be a potent and venerable noisemaker in the industry.In his address, he laid out his advice for artists clearly: “New bands should be true and honest.F*** commerce.What you’re doing should be in your heart.Money will come and you can deal with that all later.” Van Tofflerdelivered the overallConference Keynote Speechon the state of the music industry in 2013.Toffler, who oversees a collection of the most successful and vibrant brands in music and entertainment as President of Viacom’s Music and Logo Group, delivered a clear-eyed compelling assessment of the hierarchy of artists and media in the current environment. In reviewing MTV’s key role as a platform for the most creative artists, Toffler traced a line from Madonna to Nirvana to Kanye to Miley saying, “Speaking for MTV, we’ve been used, abused, and trampled upon by the best.Madonna played MTV like a mandolinand we also never know what to expect when Kanye comes through the door, but we know enough to stand back and let him do his thing.” Summing up the festival, CBGB co-owner and festival executive producer, Tim Hayes said. “We want to make every Columbus Day weekend a time when the whole world can celebrate Hilly Kristal’s dream of presenting live music to the largest audience possible.There is no better spot than the crossroads of the world, Times Square.” The CBGB Music and Film Festival aims to transform Columbus Day Weekend into a six-day, annual celebration that will include the largest outdoor concert in North America along with hundreds of other music themed events, “firsts” and special moments across New York City. This week’s CBGB Music & Film Festival featured 525 bands in over 175 venues.The festival also hosted more than 125 speakers and 60 new music based films and documentaries including Green Day’s “Broadway Idiot.” James Murphy of DFA/LCD Soundsystem Photo: Getty Images for CBGB. For a photoset from the Festival click here The following files are available for download:

CBGB Music and Film Festival 2013 A Rousing Success

For the record company, the value of the music video is largely promotional, much like traditional radio. Although YouTube doesn’t sell music, it can expose a song to its 1 billion monthly users. If the song is a hit, some portion of the viewers will spring for a download from iTunes , Amazon.com or a similar service. And even if they don’t buy the song, YouTube and the record company share in the revenue from ads that accompany the video. The idea for the collaboration was hatched at a dinner last March attended by executives of Warner Music and YouTube, a unit of Google Inc., who were attending the South by Southwest music and media conference in Austin, Texas. Warner Music executives were looking for ways to reach consumers known as Generation C a term Google uses to describe people ages 18 to 34 who watch online video, visit social networks and blogs and use tablets and smartphones. ON LOCATION: Where the cameras roll “We were trying to figure out this new concept of how to reach Generation C, how we connect with fans on a much deeper level,” said Jeremy M. Holley, Warner Music Nashville’s senior vice president of consumer marketing. Working in partnership with YouTube, Warner Music embarked on a rare musical joint venture between its recording artists and the musicians who have cultivated their fan bases on the site. Warner contacted seven YouTube creators whose musical styles were compatible with those of Warner Music Nashville/Atlantic Records singer-songwriter Hayes and Atlantic Records artist Mraz. It invited Tyler Ward, Kina Grannis, Peter Hollens and other YouTube notables to record cover versions of “Everybody’s Got Somebody but Me,” which were incorporated into the original song to produce a new track. The resulting musical collaboration served as the sound track for a music video, “The Hunter Hayes YouTube Orchestra featuring Jason Mraz,” which debuts exclusively on YouTube, before the anticipated release of the official music video this month. “When it makes sense and when there’s a natural connection, we try to bring these collaborations together,” said Ali Rivera, YouTube’s West Coast head of artist label relations. “This is the first time we’ve created an entire music video, using more established musicians and the YouTube creators.” PHOTOS: Hollywood Backlot moments Warner even relocated the official music video shoot to Los Angeles from Nashville so Hayes and Mraz could accommodate the project, which is directed by filmmaker and YouTube music producer Kurt Hugo Schneider. Warner Music executives hope the musical mash-up, together with individual music videos that have already been released by the YouTube collaborators, will introduce the song to a generation of fans who rely on YouTube personalities as tastemakers.

That compares to a percentage in the high 60s in Europe and the US, and growth is slowing. In addition, the beginning rollout of 4G mobile networks in Latin America means, for Telefonica, the region which can support services such as music streaming. The idea is that as more and more people in the region adopt smartphones, the music streaming service could be a top factor in deciding which carrier to choose. Paul Springer, Rhapsody’s senior vice resident and global head of product, said that in Latin America, about 70 percent of customers named music as one of the top features they require on a phone, versus about 40 percent or 50 percent in the US. “Our understanding is that the Sonora base will place us at the top of all the services on a pure subscriber count, and that does not include other carrier deals we hope to have this year,” he said. The carrier partnership model of expansion has worked for some music streaming services before, including Rhapsody. In 2011, Rhapsody was bundled into the premier data plans of MetroPCS Communications, and it had deals with Verizon Wireless and AT&T that let users sign up and pay for their service via their mobile phone bill before that. But Spotify may provide the clearest example of growing through telecom deals. Spotify rapidly ramped up to more than 6 million paid subscribers and more than 24 million active users by sealing partnerships with European mobile telecommunications companies like Vodafone, Orange, Telia and — yes — Telefonica. Spotify has launched in 32 markets, but telecom providers in the US haven’t greeted Spotify as warmly: it hasn’t sealed any similar deals yet in the US, but it has recently hired a new executive in charge of global business development to pursue just these kinds of deals. Telefonica wouldn’t specify which music services it considered before picking Napster, but said “it’s safe to say we looked at all the major ones.” Updated at 6:24 a.m.